When you’re choosing a backpack, you want to ensure you choose wisely so that it’s practical for what you need it for. There are unlimited options for backpacks so to get you started on your hunt, we’ve compared our two most popular backpacks, Herschel Supply Co.’s Little America and Fjällräven’s Kånken.
Herschel Supply Co. Little America
- Padded back panel
- Padded shoulder straps
- Accommodates a 15 “laptop
Fjällräven Kånken
- Made of resistant materials
- Smaller size
- Removable seat pad in the back pocket
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Herschel Supply Co.
Notebook, a bottle of water, snack, clean socks, umbrella … Are you the type to carry a lot of things “just in case”? If so, the Little America is right for you. By far the most popular model at Herschel Supply Co, the Little America is a classic sized backpack with plenty of storage. It’s ideal for young professionals and students as it features a pocket for a 15 “laptop, plus a pocket for storing wires and electronics.
Do not hesitate to fill it up and utilize the full 25L capacity! The Little America remains just as comfortable. Crafted with back padding and wide shoulder straps, you’ll forget you’re wearing it and enjoy a full day with your belongings stowed away conveniently and securely in the Little America.
Buy it if: you are looking for a comfortable and spacious backpack that can accommodate your laptop.
Shop Herschel Supply Co.
The famous Kånken backpack from Fjällräven is one of the most popular in their inventory. Available in an impressive variety of colors (there really is something for everyone), its iconic style is at home in the city and on the trails and is sure to gain you come compliments wherever you wear it.
With a 16L capacity and smaller dimensions, the Kånken is definitely smaller than the Little America but no less popular. It is a bag for those who want to carry the bare necessities, without burdening themselves with an overstuffed backpack and unnecessary clutter. It’s perfect for urban outings or short day trips where minimal belongings are needed to bring along. Its 100% Vinyal nylon F construction makes it particularly robust so it will withstand a lifetime of adventures. There’s also a small bonus for bike lovers! The Fjällräven logo found on the original Kånken is also a reflector so you can ride home in the dark and rest easy knowing the reflector makes you visible although added reflectors or lights may be necessary.
Buy it if: you are looking for a practical and sturdy day bag.
Shop Fjällräven
People also want to know
Is Fjällräven better than Herschel?
These bags are a bit more expensive than those of Herschel and offer different levels of water resistance. It is safe to say that if you are an outdoors enthusiast looking for a high-quality backpack to take with you while trying a hand at your survival skills in nature, the Fjallraven bag may be the better choice.
Is Fjällräven a luxury brand?
Fjällräven (Swedish pronunciation: [ˈfjɛ̂lːˌrɛːvɛn], Swedish for “The Arctic fox”) is a Swedish brand specialising in outdoor equipment—mostly upscale clothing and luggage. It was founded in 1960 by Åke Nordin (1936–2013).
What’s so special about Fjällräven?
Fjällräven Kankens are brilliantly water-resistant. Vinylon F, the synthetic fabric they are made from, behaves more like a natural fibre and swells as it becomes damp. As it swells, the gaps between the woven fibres close more and thus it becomes more resistant to water penetration.
Brand Background & Philosophy
Herschel Supply Co.
Founded in 2009 in Vancouver, Canada, Herschel blends heritage-inspired designs with modern functionality. Known for its minimalist aesthetic and signature details like the leather “pig nose” patch (originally designed to hang ice axes), Herschel targets urban adventurers seeking style and affordability. Popular series include Little America (spacious, outdoor-inspired) and Retreat (compact for daily commutes) .
Fjallraven
Established in 1960 in Sweden, Fjallraven prioritizes durability and eco-consciousness. Its iconic Kanken series was initially created for Swedish schoolchildren, using lightweight Vinylon F fabric that’s water-resistant and abrasion-proof. Fjallraven’s 10-year warranty reflects its commitment to longevity, appealing to outdoor enthusiasts and eco-minded users .
Key Comparison Table
| Dimension | Herschel | Fjallraven |
|---|---|---|
| Material | Polyester/canvas + leather accents | Vinylon F (waterproof fabric) |
| Weight | Lightweight (450g+) | Heavier (600g+) |
| Price Range | 50−120 | 70−150 |
| Best For | Urban travel, daily commute | Outdoor, rainy environments |
| Warranty | Limited 1-year | 10-year warranty |
| Design Aesthetic | Retro, minimalist | Functional, colorful |
Usage Scenarios & Recommendations
- Students/Daily Commuters: Choose Herschel Pop Quiz for its organizational compartments (laptop sleeve, media pockets) and lightweight build .
- Outdoor Enthusiasts: Opt for Fjallraven Kanken—its square shape distributes weight evenly, and Vinylon F fabric withstands heavy rain .
- Fashion-Conscious Users: Herschel’s Little America offers timeless style with wool-lined interiors, while Fjallraven’s vibrant colors suit playful aesthetics .
Material & Durability Analysis
- Herschel: Uses polyester blends that resist light rain but require occasional reproofing. Leather straps may crack after 2+ years of heavy use. Pro tip: Hand-wash only to preserve shape .
- Fjallraven: Vinylon F fabric gains water resistance with use. Reinforced stitching and padded base prevent wear during hikes. Note: Avoid machine washing to maintain fabric integrity .
Target Audience Fit
| User Profile | Ideal Brand | Why? |
|---|---|---|
| Urban professionals | Herschel | Sleek design, laptop compatibility |
| Teenagers/Students | Fjallraven | Ergonomic support, vibrant colors |
| Minimalist travelers | Herschel | Timeless aesthetics, lightweight |
| Eco-conscious hikers | Fjallraven | Sustainable materials, long warranty |
User Testimonials
“My Fjallraven Kanken lasted 3 years of mountain hikes—only minor corner fraying! My Herschel Retreat’s leather buckle cracked after 18 months of city use.”
– @TravelGeek72 (Outdoor Forum)
“Herschel’s Little America fits my 15” laptop + gym gear. Fjallraven feels bulky for subway crowds but perfect for weekend trails.”
– @UrbanExplorer (Reddit)
Maintenance Guide
- Cleaning:
- Herschel: Wipe with damp cloth; air-dry away from sunlight.
- Fjallraven: Use soapy water + soft brush; never machine-dry .
- Storage: Hang both brands in cool, dry places to prevent deformation.
- Waterproofing: Reapply Fjallraven’s Greenland Wax annually; use silicone spray on Herschel .
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