Ever since Rodney Dangerfield cranked up some Journey and poured himself a draft from his saco de golfe in Caddyshack, golfers have dreamed of adding custom gadgets to their own bags. And while a club ejection system may not be in the works just yet, PGA’r Michael Allen has taken an important first step by installing a flat-screen TV display in his saco de golfe.
Partnered with an upstart advertising dot-com, Allen’s bag now can rotate through several sponsor’s ads as he makes his way around a golf course – kind of like those banners behind home plate when a baseball game is on TV, but on his caddy’s back.
From what I can tell, it’s not a very big or bright picture, so I really don’t know how effective it’s going to be. It’s certainly raised Allen’s profile, but I can’t see too many other golfers opting for this installation in their own bag. What’s your take? Think we’ll see more video-enhanced golf bags on the fairways anytime soon?
~Scratch the Golfin’ Caveman
PS: What would YOU add to your saco de golfe if you had unlimited time, talent and budget? I’m split between a barbecue and a massage chair!
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